.....

Plain and simple, the side project that is 37Special kicked a little too much ass. You know you’re doing something right if you can create an apparel site that uses all original art and no copyright or trademarked graphics, yet have to pull it down in less than two hours. I owe a huge thanks to everyone for their support as 37Special trafficked 700 unique visitors from 30 different states and 5 countries in less than 24 hours (and that was after a ‘soft-launch’).

It just shows what can happen when you combine conceptual strength with killer design, and you truly understand a target market. I put my heart and soul into this project, and invested endless hours and money to make a go of it.

If I can leave you with one piece of advice, it’d be to support those passionate people out there who haven’t lost the meaning of why they do what they do. Those that are truly passionate about our great state and all it has to offer.

I hope to have a modified 37Special back up soon.